Sears and Roebuck Historic Mail Order Catalog Homes– Alive And Well In Cape Charles, VA


by: Davidk@esva.net email
Through the years Sears maintained a selection of some eighty house plans that were updated to keep abreast of developing trends and for the sake of variety.  The plans ran from the smallest sized bungalow  to a number of  truly substantial models including  the elaborate  “Magnolia”,   which  for about $5.000, offered  ” Eight rooms  and two and a half baths. Two story portico with fluted columns;  open terrace across the front, side porte-cochere;  decks and sleeping porch off second floor bedrooms; glazed front porch with sidelights and arched transom.  Fireplace and nook in living room;  French doors off hall; open stairs” .   But, in general,  the majority of their designs were  in keeping with the  popular American tastes of the period and were designed to have broad appeal by offering a quality modern home for an affordable price. For extra flexibility,  most home plans in their catalogs  were able to be ordered in reverse layouts.  The styles of the homes seem to almost always follow  recognizable architectural traditions.  The gambrel roof was a mainstay of the Dutch Colonial style.  Roofs with steep pitches evoked English ancestry. The most popular style though,  by far, was the well-liked American Colonial,  rivaled  only by the “bungalow” concept.
The building of houses in America prior to World War II reached its peak in 1925,  but Sears home offerings would continue to expand through 1929, the year of the great crash of the stock market.  By 1930, across the nation,  Sears had opened 48 sales offices employing over 350 salesmen. Their 1926 catalog was a masterful marketing piece, presenting their products in color and with exceptionally glowing remarks about the product attributes.  Even the type of wood used in the construction of the homes was referenced because of the interest created by the then recent discovery of  well-preserved cypress found in King Tut’s tomb. The  Sears Modern Home catalog descriptions addressed every concern imaginable,  from the basic reasons for buying a home to touting the then unusual and innovative step of  the company’s  placement of a woman on the Sears Architect’s Council because she “would understand the needs of the modern housewife.” Nobody imagined that this incredible line of prefabricated housing would last only eight more years. The 1930’s brought the first losses after nineteen consecutive years of profitability. No matter what great ideas Sears employed in supporting its line, the effects of the Great Depression could not be overcome. The first division to fail was the home mortgage industry where, as the “farmer’s friend”, Sears had loaned generous amounts of up to 100% of the cost of a  home’s construction.  But by 1934, Sears had proudly delivered more  than 100,000 housing units throughout the United States, very high quality homes, professionally designed and planned for a lifetime of use by their owners.
The Town of Cape Charles on Virginia’s Eastern Shore has a number of  authentic Sears homes, most restored and well-preserved.  For sale by Blue Heron Realty Co. is a reverse plan of the Somers Model ordered from the 1926 catalog and  found at 3 Randolph Ave.,  just a hop, skip and a jump from the Chesapeake Bay and the beautiful Cape Charles town beach.  Professionally restored and renovated for modern living,  this home is a terrific example of the very popular Sears bungalow style.  Elevated well above eight feet from grade level, this  front porch enjoys a wonderful view out towards the western horizon of the Bay.  The ground floor of the home consists of a solid masonry, red-brick foundation for the actual kit home which makes up the second level. The kit home has beautiful cedar wood shingle siding protected with a weather-proof stain that retains the wood grain and color. Also, energy efficient, double pane insulated windows have been installed. Built on two town residential lots, there is a paved driveway, spacious yard with mature plantings, and an access alley behind the home that serves for utility and service access.
Inside,  one is suitably impressed by the beautifully refinished original red oak and pine hardwood floors, a bay window in the dining room, a modern kitchen and two bedrooms served by one bath. A heat pump supplies central forced air heat and A/C for the upstairs portion of the house, while beautiful ceiling fans provide the comfort of moving air. The entire home has been updated and renovated for modern living yet retains its historic appeal. A stairwell leads down from the second floor to a first floor apartment with its own kitchen, great room, two bedrooms, a bath and storage area. One may retain the official duplex status of the home or restore it back to a single family house. At present, the upper level which comprises the kit home is offered for weekly summer vacation rental while the lower floor is rented from month to month.
Life in the Town of Cape Charles is truly the “sweet beach life ” !  One of the few places on the East Coast of the United States where one can observe a beautiful sunset to the west over a saltwater Bay. Easily accessible from this bungalow is the boardwalk and “fun pier” from which observations of boats, kite board surfers and the local bird life are frequently found. Nearby are the public boat ramps and municipal and private marinas, world-class, intersecting Palmer and Nicholas designed golf courses, eclectic shopping and restaurants, and our very special historic Palace Theater, one of the best performing arts venues in Virginia. Only a few miles east of Town is the village of Oyster which is perched on the seaside of our penninsula and offers access to an entirely different marine ecosystem. Interests in colonial history, the performing and visual arts, nature exploration and photography, boating and fishing, architecture, gardening, bicycling, hiking, swimming, and especially birdwatching are eagerly pursued here. Come and try on this incredible lifestyle offered from such a wonderful residence as this historic Sears and Roebuck Catalog home. For further information on this listing and other properties for sale in Cape Charles and on the Eastern Shore of Virginia, contact David Kabler via e-mail ( david_kabler@hotmail.com) or via mobile (757) 647-1755.

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